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What is Hime-Kaji fashion?

22 May 2024

To dive into "hime-kaji" fashion, we first need to understand "hime-kei" fashion.

In Japanese, "hime" (姫: ひめ) means princess, and "kei" (系: けい) means group, type, or style. So, you can probably guess that "hime-kei" (姫系) fashion is all about looking like a princess. It's a very girly style with lavish details, but it’s not just for costumes or Halloween. Enthusiasts of hime-kei take it very seriously, often discussing the best brands, coordination tips, and nuances of the style on social media.

Hime-kei fashion items typically feature lots of lace, ruffles, ribbons, flares, gathers, chiffon, and satin. It’s undeniably sweet and ultra-feminine.

However, sometimes the sweetness can be overwhelming. Enter "hime-kaji" fashion. "Kaji" (カジ) is short for "casual" (カジュアル), so "hime-kaji" blends princess style with casual elements. Think of combining a frilly pink dress with a denim jacket or pairing a ribbon-adorned blouse with jeans. This mix helps balance the sweetness with a touch of casual cool.

For example, imagine a soft pastel chiffon blouse paired with skinny leather pants. This combination creates a stylish look that blends sweetness with sharpness. The key is to find the right items to mix and match.

Hime-kaji allows you to enjoy a hint of princess style without going full-on hime-kei. It's perfect for those who love the girly look but feel a bit shy about dressing up head-to-toe like a princess. Not every hime-kei lover wants to dress in such an elaborate way every day. They might reserve their princess outfits for special occasions while sticking to more practical, everyday clothes.

Hime-kaji fashion is popular because it lets fans incorporate their favorite elements of hime style into their daily outfits, striking a perfect balance between girly and casual.

Hime(Princess) Style Collection: 

https://shopjamgarden.com/collections/himeprincess-style

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